Success Stories
How Wealthsimple uses travel eSIMs to drive customer retention
Canada's largest fintech, Wealthsimple, partnered with Gigs to reward its Premium and Generation clients with free travel eSIMs, seamlessly integrated into the Wealthsimple app. Now, Wealthsimple’s most valued users enjoy global connectivity in over 160+ countries without the hassle of roaming fees. This partnership both enhanced the value of Wealthsimple’s Premium and Generation accounts while boosting customer loyalty.
Region
Global
Industry
Fintech
Products used
Gigs API
Gigs Dashboard
The Challenge
High barriers to embedding travel eSIMs in Wealthsimple's offering
Traditionally, building personal wealth required deep financial understanding and came with a long list of high fees and commissions. Wealthsimple is redefining personal finance with low-cost investing, saving, and tax solutions, helping Canadians achieve financial freedom with accessible and affordable products and services.
To strengthen its market leadership and deliver greater value to its high-net-worth clients, Wealthsimple set out to launch an exclusive lifestyle rewards program. This elite offering includes ten premium perks from top-tier brands like Uber, Strava, and Headspace, as well as a travel eSIM designed to enhance the everyday experiences of its most valued customers. The goal? Deliver meaningful perks tailored to the needs of their digital-first, high-value clients.
Wealthsimple knew that for the travel eSIM to meet their clients’ high expectations and drive true user engagement, it had to be seamlessly integrated into their app. Clients should be able to activate free roaming in just a few taps, whenever and wherever they need it. However, when scanning the market for solutions, they encountered several challenges:
The implementation would have taken far too long, with endless back-and-forth between unreliable telecom and software vendors.
No provider offered the analytics they needed, leaving them without the insights required to improve the service or control costs.
Lacking a proper subscription and analytics dashboard, they were forced to rely on inefficient, time-consuming solutions that wasted resources.
Gigs Dashboard: Wealthsimple’s connectivity cockpit
The Gigs Dashboard provided Wealthsimple with a comprehensive view of activated subscriptions, countries visited, and data usage—all in a single interface. With rich behavioral insights and visualizations, Wealthsimple could make data-driven decisions on activations, conversions, usage, and churn, allowing them to fine-tune their offerings for maximum impact.
Gigs API: The smoothest way to embed travel eSIMs in an app
Through the Gigs API, Wealthsimple seamlessly delivered its 10GB travel eSIM perk, available in 160+ countries, to eligible Premium and Generation clients. Renewed annually after activation, this perk ensures Wealthsimple’s premium clients stay worry-free with unlimited roaming benefits throughout the year. Wherever they travel, they will instantly connect to the strongest available network—the perfect perk for high-fliers.
With just a few taps in the milestone rewards section of the Wealthsimple app, clients can install their travel eSIM and connect the moment they arrive at their destination. The eSIM works across multiple regions with a single activation and can be used alongside a primary physical SIM or eSIM for added flexibility.
The Results
Global connectivity with a tap of a button
An overview of Wealthsimple's lifestyle rewards featuring Gigs
“Using Gigs API, we were able to deeply integrate and start selling custom eSIMs in our app. Gigs' documentation was very straightforward, and our engineers loved working with the telecom API. This integration allows us to meet our clients' financial and connectivity needs all from one app.”
Sam Newman-Bremang
Senior Product Director at Wealthsimple
30 days
To launch
With Gigs, Wealthsimple successfully launched its travel eSIM in just 30 days—from initial setup to full deployment.
$98
Saved per trip
With Wealthsimple’s travel eSIM, clients save an average of $98 per week on roaming fees they would otherwise incur.
128
Countries visited
Travel eSIM is used around the globe, providing meaningful value to clients while boosting NPS.
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