Launching a mobile service is a complex venture. Founders entering the telecom space have to navigate an intricate web of regulatory requirements, operating systems and technologies before they can offer connectivity services to their customers. One of the most critical components in managing a telecom service is the Operations Support System OSS.
In this article, we’ll break down what OSS is and why it’s crucial for Mobile Virtual Network Operators (MVNOs). We’ll also explore how end-to-end telecom providers like Gigs can help you simplify your operations by providing all the tools you need to launch and run a mobile service in one streamlined platform.
The significance of OSS in telecom
In telecom, OSS refers to the software and systems that help manage network operations. These systems are essential for tasks like network inventory management, service provisioning, fault management, and performance monitoring.
For Mobile Virtual Network Operators (MVNOs), such as Mint Mobile and Consumer Cellular, OSS plays a crucial role. MVNOs do not own the network infrastructure that enables wireless connectivity. Instead, they lease network access from Mobile Network Operators (MNOs) such as Verizon and AT&T. MVNOs need to control and manage the connectivity services offered to their customers, and that’s where OSS comes in. OSS provides MVNOs with the tools to manage their network services and operations efficiently.
To learn more, read our article: How does the MVNO business model work?
The role of OSS in MVNO operations
OSS takes care of the operational side of network connectivity, ensuring customers enjoy an uninterrupted service. The services covered by OSS include:
Service activation and configuration: Managing customer onboarding and ensuring that data plans are properly set up and activated to meet their specific needs.
Network provisioning: Allocating network capacity and bandwidth while dynamically adjusting to traffic patterns and service demands to maintain optimal performance and reliability.
Performance management: Gathering and analyzing network performance data to enhance service quality and ensure consistent network quality.
Network inventory: Tracking and overseeing the physical network infrastructure to quickly identify issues and efficiently plan and execute upgrades.
Fault management: Identifying and resolving network problems to minimize disruptions and downtime.
Network security: Establishing robust security protocols to protect telecom businesses and their customers from data breaches and cyber threats.
Without a reliable OSS in place, managing these functions would be highly labor-intensive and error-prone.
MVNEs and OSS
Most MVNOs don’t develop their own OSS from scratch. Instead, they rely on Mobile Virtual Network Enablers (MVNEs) - companies that provide the necessary infrastructure to help MVNOs run their wireless service. In addition to OSS, MVNEs provide business support systems (BSS), including billing, customer relationship management (CRM) and customer analytics.
MVNEs offer the backbone technology that allows MVNOs to run their wireless service, but traditional MVNE solutions often come with limitations:
Legacy systems: Older OSS systems can be difficult to integrate with modern tools, increasing operational costs.
Fragmentation: Many MVNEs claim to be end-to-end, but most don’t offer comprehensive solutions. MVNOs often have to work with multiple providers, leading to disjointed operations, slower innovation, and an overall lack of cohesion.
Scalability: Many traditional MVNEs struggle to provide the flexibility and scalability needed to expand into new regions or markets.
The benefits of an end-to-end solution
The most efficient way to launch a mobile service is by partnering with an end-to-end provider, such as Gigs.
Gigs combines the functions of multiple telecom vendors, including OSS and BSS, in one platform, providing everything you need to launch your service on a global scale through a single integration.
Multi-carrier wholesale connectivity: Gigs partners with multiple MNOs globally, allowing you to offer coverage on the world’s best networks through a single API integration.
Regulatory compliance: Gigs handles all regulatory and compliance aspects on your behalf, ensuring your business doesn’t have to navigate complex telecommunications laws, deal with licensing, or worry about network regulations.
Optimized checkout: Building an in-house checkout takes time and resources. Gigs provides a ready-made, fully optimized checkout that integrates seamlessly with your website or app, enabling fast, secure payments.
Billing and payments: Gigs offers an MVNO billing solution that handles everything from payment processing to tax calculations, refunds, and dispute management across multiple markets and currencies.
SIM and eSIM provisioning: Gigs simplifies the process of getting your customers connected. With one-tap eSIM activation, your customers can start using your service instantly.
Subscription lifecycle management: Administrative tasks like number porting, top-ups, and customer service can bog down your operations. Gigs provides AI-powered customer support and automation tools to manage these processes effortlessly.
Analytics: Without analyzing conversion rates, churn, and usage, you’re flying blind. Gigs offers advanced analytics software to help you optimize your service and make informed decisions.
Your unfair advantage
OSS is a vital part of any telecom service, but it's just one piece of the puzzle. Whether you're launching a local MVNO or scaling internationally, choosing a partner that simplifies and streamlines your operations is crucial.
With advanced automation, intuitive UX, and high conversion rates, Gigs provides the tools you need to launch a world-class mobile service through a single API integration. To learn more, reach out to our team.