Success Stories
The Magic Brand: Powering HD in-car streaming, with Gigs
The Magic Brand is best known for the Magic Box, a device that lets customers link their favourite streaming services to their car’s infotainment screen. Magic partnered with Gigs to embed mobile connectivity directly into the Magic Box, delivering a faster, more reliable streaming experience.
The result was a step change in performance and customer satisfaction, and a significant lift in customer lifetime value driven by the new recurring revenue model.
Region
US
Industry
Hardware
Products used
Gigs Connect
Gigs Dashboard
Gigs Support
The Challenge
Delivering “iPhone like” streaming performance
High-quality streaming is the main reason customers choose the Magic Box over cheaper alternatives. But without embedded connectivity, delivering a consistently premium experience was difficult.
Reliance on personal hotspots led to audio and video lag, connection drops when switching between CarPlay and streaming, and unreliable performance overall. As a result, slow streaming speeds and connectivity issues became the number one reason for returns.
Finding the right connectivity partner
Customers wanted “iPhone-like” streaming performance, especially for kids watching content on rear screens. Magic knew embedded connectivity was the answer, but finding the right connectivity partner was not straightforward. Key challenges included:
Upfront costs
Traditional providers required significant upfront investment, including certification fees of $50,000 or more, before Magic could validate demand or performance.
Risk
High costs combined with slow implementation created unnecessary risk, forcing Magic to commit capital and resources before validating customer adoption or unit economics.
Speed to market
Partnerships with mobile carriers came with multi-month implementation timelines which would slow down product iteration.
Business model fit
Some carriers offered an affiliate solution, but Magic knew this model would push users outside their ecosystem and limit control over pricing, onboarding, performance and recurring revenue.
The Solution
The Magic Brand embeds connectivity seamlessly in its devices in just 6 weeks with Gigs
In late-2024, the Magic team discovered Gigs, just as they were finalising the next generation of the Magic Box. What stood out was Gigs’ flexibility, speed to market, and the ability to launch without large upfront commitments.
6 week implementation
The first subscriptions went live just six weeks after The Magic Brand signed with Gigs, allowing Magic to move from contract to live customers without lengthy testing, certification, or upfront fees. Gigs’ commercial model is directly aligned with Magic’s success, with Magic only paying as subscriptions generated revenue, creating a true partnership.
High-speed streaming, near-zero customer support issues
With connectivity always on, there are now no reconnection steps and no performance drop when switching modes. Customers enjoy iPhone-like high-quality streaming without interruption. As a result, connectivity-related support issues have dropped to near-zero.
The Results
Better product experience, new recurring revenue stream
"Gigs was our solution to the fastest possible, anti-lag internet connection at a cost that wouldn’t upset our customers. It enhanced everything about our product. It also helps make our product stickier and it adds a substantial amount of money to our bottom line. Hardware-plus-software has always been the goal. Gigs helped us turn connectivity into a real business lever, not just a feature."
Austin
Co-Founder, The Magic Brand
6
Weeks to launch
With Gigs, The Magic Brand went live with its embedded connectivity solution just 6 weeks after the contract was signed.
Connectivity-related support issues— previously the number one driver of returns—dropped to near zero after launch.
x2
Revenue per device sold
The Magic Brand turned one-time hardware purchases into subscriptions, adding a substantial new recurring revenue stream and materially increasing revenue per device sold.
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